Design System & Architecture: ZAYA
Team Size
9 people
Budget
$140 .00
Services
3 services
Project Overview
For ZAYA to become the definitive digital gateway to Madagascar, it required more than just code—it needed a comprehensive Design System and Application Architecture. We utilized Visual Paradigm for complex data modeling of multi-vendor relationships and Figma to build a scalable UI kit. This project laid the foundation for ZAYA’s mission: promoting sustainable tourism and empowering local professionals through a smart, intuitive platform designed for cultural exploration.
Challenges
Complex Ecosystem Modeling
Mapping the intricate relationships between international travelers, certified local guides, diverse accommodation types, and eco-tourism activities.
Visual Identity for Madagascar
Creating a design language that showcases the unmatched beauty of Madagascar while maintaining high accessibility and performance standards.
Scalable Information Architecture
Structuring large-scale data models to support real-time availability across thousands of remote destinations and activities.
Solutions
Strategic Data Modeling
Used Visual Paradigm to architect the microservices and database schemas required for a high-concurrency multi-vendor platform.
Unified Design System
Developed a comprehensive Figma component library inspired by Malagasy culture and modern usability principles.
User Journey Optimization
Mapped complex booking and onboarding flows for both travelers and local professionals.
Key Metrics & Results
User Journey Mapping
coverage achieved
Design Consistency
systematized
Architecture Accuracy
verified via Visual Paradigm
Vendor Workflows
across 5+ categories
Technologies & Tools
The architectural clarity provided by this team was the turning point for ZAYA. They translated our mission for Madagascar into a scalable, beautiful digital reality that both our travelers and local guides find easy to use.
Team Highlights
Systems Architect
Led the strategic planning and microservices data modeling in Visual Paradigm.
UI/UX Lead Designer
Crafted the visual identity and Figma design system for the ZAYA ecosystem.
Strategic Planner
Ensured all design outcomes aligned with the mission of sustainable tourism and cultural connection.
Project Showcase
Related Projects
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Dev Frontend Tourism Network Platform
Delivered 45% reduction in booking friction through automated UX testing and optimized frontend workflows.
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